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Facebook Creative Specs - Single Image Ad

Facebook Creative Specs - Single Image Ad

Carousel Ad Format Creative Specs

This ad format consists of 5 parts:
1. One image
  • Recommended image size: 1,200 x 628 pixels
  • Image width to height ratio: 1.9:1
  • Your image may not include more than 20% text (use this tool to verify compliance with this rule) *
2. Text: 90 characters max.
3. Headline: 25 characters max.
4. News Feed description: 30 characters max.
5. Call to Action Button:
  • Shop Now
  • Book Now
  • Learn More
  • Sign Up
  • Download
  • Watch More
  • Contact Us
  • Apply Now
  • Donate Now

* = The 20% text policy does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable. Images that are zoomed in on logos or images with text overlay are not allowed. Facebook will also not allow images that are clearly edited to include text on the product as a loophole to policy.

Facebook Single-Image Ad Format Example
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