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Facebook Lead Generation Ad Creative Specs

Facebook Lead Generation Ad Creative Specs

Facebook Lead Generation Ad Format Creative Specs


This ad format consists of 5 parts:
1. Image
  • Recommended image size: 1,200 x 628 pixels
  • Image ratio: 1.9:1
  • Your image may not include more than 20% text (use this tool to verify compliance with this rule) *
2. Text: 90 characters max.
3. Headline: 25 characters max.
4. News Feed description: 30 characters max.
5. Call to Action Button:
  • Apply Now
  • Download
  • Get Quote
  • Learn More
  • Sign up
  • Subscribe

* = The 20% text policy does not apply to pictures of products that include text on the actual product. Photos of products in real situations or photos of products with a background are acceptable. Images that are zoomed in on logos or images with text overlay are not allowed. Facebook will also not allow images that are clearly edited to include text on the product as a loophole to policy.


Picture
Facebook Lead Generation Ad Format Example
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